Series 4 - Marketing and Publicity

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Reference code

US MBE MSS 026-4

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Marketing and Publicity


  • 1974-1998 (Creation)


3 boxes

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The Ploughshares literary magazine was founded in 1971 by DeWitt Henry and Peter O'Malley in the Plough and Stars, an Irish pub in Cambridge, Massachusetts. Each issue is guest-edited by a prominent writer, who assembles an issue around a central theme, aesthetic, or personal vision. Previous guest editors include: Seamus Heaney, Derek Walcott, Rosellen Brown, Raymond Carver, Tobias Wolff, Sherman Alexie, Russell Banks, Lorrie Moore, Yusef Komunyakaa, and Richard Ford.

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Scope and content

This series contains ad rate cards, flyers, mailings, newspaper clippings, articles, photographs, audiocassettes, a homemade banner, a tote bag, and a scrapbook. Flyers and mailings advertise Ploughshares’ benefits and reading series that featured writers such as: Robert Lowell, John McGahern, Siobhan McKenna, Marilyn Hacker, and Brian Moore. This series also includes six audiocassettes of recorded readings by authors including: Seamus Heaney, Frank Conroy, Mary Lavin, and Richard Yates. There is also an interview with founders DeWitt Henry and Peter O’Malley from September 1971.

The scrapbook in this collection was compiled by DeWitt Henry and includes photographs, newspaper clippings, and certificates that were awarded for Ploughshares’ inclusion in the Pushcart Prize – Best of the Small Presses series in 1976.

System of arrangement

This series is arranged alphabetically.

Box List

Contents Box Folders
5 Year Marketing Plan 1989-1994 and Marketing Mission Statement 8
Ad Insertion Orders, 1991-1992 8
Ad Placements for Ploughshares 8
Ad Rate Cards – 1990’s 8
Ad Resources 8
Ad Solicitations 8
Advertisements and Mailers 8
Articles/Clippings [1 & 2 of 3] 8 (2)
Articles/Clippings [3 of 3] 14 OS-9
Authors: Live -- Watertown Public Library/Ploughshares 8
Bell/Young Reading 8
Benefit #1 – Lowell/McGahern 8
Benefit #3 – Bishop/Lavin 8
Benefit #4 – Siobhan McKenna 8
CLMP Marketing Workshop 8
Dark Room Collective – Programs, Letterhead, Press 8
Fall 1991 Renewal Campaign 8
Hacker/Warwick Reading 8
Heaney Benefit 8
John C. Zacharis Award -- Publicity 8
Lila Wallace-Reader’s Digest Fund Literary Publishing Marketing Development Program 8
Lit Night Benefits 8
Mailers (Marketing) 8
Marketing Mission Statement 8
Marketing Plan, December 9, 1991 8
Moore/Wilbur Reading 8
Paddy & Murphy’s Irish Whiskeys Benefit 8
Past Ad Correspondence 8
Past Subscription Renewal 8
Photos – 20th 8
Ploughshares Collection Brochures 8
Ploughshares International Writing Seminar 8
Ploughshares Newsline / News 8
Poetry Reader Promo 8
Radio Show 8
Readings 8
Readings -- Announcement 8
Readings and Benefits – Flyers and Promotional Materials 8
Readings and Benefits – Photographs 8 (3)
Readings and Benefits – Posters 14 OS-10
Renewal Letters 8
Reviews of Ploughshares 8
Styron Benefit and Archives 8
Scrapbook 8
15th Anniversary: Richard Yates Reading, Lie Down in Darkness 12 C1
Conroy, Frank Reading 12 C2
First Ploughshares Radio Interview, Peter O’Malley and DeWitt Henry 12 C3
Heaney, Seamus Reading 12 C4
Lavin, Mary Reading 12 C5
Ploughshares Benefit #6 – Frank Bidart, [illegible] 12 C6
Homemade Banner 13
Tote Bag 13

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